PLAYBABE led a two-day in-person creative workshop with the founder of the former Happy Plants Berlin to redefine the studio’s positioning. The process focused on audience analysis, tone of voice, values, and long-term vision, forming the foundation for a new identity that could move beyond traditional floristry.

The outcome was the creation of a new name, LUST.6, and a complete visual rebrand. The identity was entirely redesigned, including logotype, typographic system, and pictograms, establishing a bold, instinct-driven aesthetic aligned with the studio’s evolved direction.

About LUST.6
Floral art and creative direction for events, spaces, and brands. LUST.6 is guided by instinct — a place where beauty is felt before it’s understood. Desire becomes intuition, a sixth sense that leads creation. The studio celebrates the raw, the surreal, and the imperfect, moving through pleasure, curiosity, and play. 

CREDITS

LUST.6 @lust6.studio
Creative direction @sadikoua_studio
Founder @gajavicic